Ishi has been with the company since the year 2012. She has a MA in Marketing Management and a BA in Economics. She has vast experience from Marketing to Advertising to Retail Management. She is in charge of identifying new product opportunities in terms of growth, expansion and diversification. Her role in the company is the Logistics Manager where she carries out the daily monitoring through Electronic Cargo Tracking System (ECTS) of the trucks, fleet management through third party supplies and logistical planning for the company.